ADVERTISING

PETA

How to Train an Elephant

Agency: Y&R

Description

To bring attention to, and help stop, the cruelty of elephants in the circus, we engaged an audience that is already in an "animal caretaking". Mindset: Pet store customers. By placing a simple training manual on pet store checkout counters, we communicated to pet owners the abuse circus elephants endure when they're trained to perform their tricks. Ultimately, encouraging readers to help stop the torture of the elephants by boycotting the circus.

This professional campaign titled 'How to Train an Elephant' was published in United States in June, 2011. It was created for the brand: PETA, by ad agency: Y&R. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 13 years ago.

Credits

Advertising Agency: Y&R, Chicago, USA
Chief Creative Officer: Bob Winter
Creative Director: Sonya Grewal
Art Directors: Sonya Grewal, Gabo Curielcha, Thomas Nicholas
Copywriter: Evan Thompson
Illustration: Bob Staake
Art Buyer: Darcy Drews

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.