Advertisement

Tree Book Tree

Agency Network: 
Published/Aired: 
June 2015

Description

Direct advertisement created by FCB, Argentina for Pequeño, within the category: Media.

Advertising Agency: FCB, Buenos Aires, Argentina
Executive Creative Director: Tony Waissmann
Creative Directors: Diego Rubio, Sebastián Fulgencio
Art Director: Emiliano Cortez
Copywriters: Dardo Pérez, Daniel Arango
General Account Director: Fabiana Antonelli
Production Audiovisual Director: Gabriel Lancioni
Production Graphic Director: Marcelo Atencio
Production Audiovisual: Maximiliano Ibarra
Production Audiovisual Assistant: Federico Miri
Director: Guido Cassini
Musical Producer: Jerónimo Montalvo / Twins Music
Director: Raquel Franco / Pequeño
Art director: Diego Bianki
Log in or register to post comments

Highest Rated

damnson's picture

I'm pretty sure this was done before in some way.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

halaby87's picture

Not bad at all

halaby87
Activity Score 10472
Marketing Manager |

M.Halaby

damnson's picture

I'm pretty sure this was done before in some way.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Yeah, but not the bookstore part.

kleenex
Activity Score 58645
Web Designer/Developer
morse's picture

Good idea, but they could've just attached a pack of seeds to achieve the same effect.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Wiz Marley's picture

It's not the same, planting the book has a unique environmental sense. It's what makes the book transcends leaving a message. It is the beautiful part of the idea!

Wiz Marley
Activity Score 19
lesliejianghua's picture

Agree

lesliejianghua
Activity Score 77
Art Director
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now