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Tree Book Tree

Agency Network: 
Published/Aired: 
June 2015

Description

Direct advertisement created by FCB, Argentina for Pequeño, within the category: Media.

Advertising Agency: FCB, Buenos Aires, Argentina
Executive Creative Director: Tony Waissmann
Creative Directors: Diego Rubio, Sebastián Fulgencio
Art Director: Emiliano Cortez
Copywriters: Dardo Pérez, Daniel Arango
General Account Director: Fabiana Antonelli
Production Audiovisual Director: Gabriel Lancioni
Production Graphic Director: Marcelo Atencio
Production Audiovisual: Maximiliano Ibarra
Production Audiovisual Assistant: Federico Miri
Director: Guido Cassini
Musical Producer: Jerónimo Montalvo / Twins Music
Director: Raquel Franco / Pequeño
Art director: Diego Bianki
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Highest Rated

damnson's picture

I'm pretty sure this was done before in some way.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

halaby87's picture

Not bad at all

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

damnson's picture

I'm pretty sure this was done before in some way.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Yeah, but not the bookstore part.

kleenex
Activity Score 58797
Web Designer/Developer
morse's picture

Good idea, but they could've just attached a pack of seeds to achieve the same effect.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Wiz Marley's picture

It's not the same, planting the book has a unique environmental sense. It's what makes the book transcends leaving a message. It is the beautiful part of the idea!

Wiz Marley
Activity Score 19
lesliejianghua's picture

Agree

lesliejianghua
Activity Score 77
Art Director
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