Agency Network: 
July 2011
Papersmith & Son:  Good Paper
Papersmith & Son Direct Ad -  Good Paper


Papersmith & Son implemented an innovative and novel new business idea in 2010. They developed a `socially conscious¹ paper stock in the form of Stephen, which turns the task of ordering paper stock into an opportunity to do good. Every time Stephen is ordered, Papersmith & Son make a donation to JAM (Joint Aid Management). One of JAM¹s key projects is the feeding of underprivileged school children.

Direct advertisement created by TBWA, South Africa for Papersmith & Son, within the category: Public Interest, NGO.


Bread: What you hold in your hands is enough to feed a hungry child.
Butter: It's a socially responsible paper stock called Stephen and it¹s changing lives.
Cheese: Every time you order Stephen a percentage of the total cost goes to JAM (Joint Aid Management).
Tomato: An organisation that can feed a child for a day with just one rand.
Lettuce: Not only satisfying their hunger, but giving them a better chance at school and at life.
Bread: To turn paper into a meal, contact us today: (Papersmith & Son details)

Advertising Agency: TBWA\Hunt\Lascaris\Cape town, South Africa
Creative Director: Liezl-Mari Long
Art Directors: Jessica Rohrer, James White
Copywriter: Dylan Rohleder
Illustrators: Jessica Rohrer, James White
Production: Tina Southgate
Production: Robert George
Client Service: Khanyisa Guga
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kleenex's picture

Neat idea,

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NONE™'s picture


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