A prize as rare as the diamond it holds

Agency Network: 
December 2012
Oude Meester:  A prize as rare as the diamond it holds
Oude Meester Direct Ad -  A prize as rare as the diamond it holds


To promote the Oude Meester Demant, we created a competition where consumers could win one of four specially designed Oude Meester Demant Diamond Edition packs, featuring a bottle of Oude Meester Demant and a unique diamond valued between R50,000 and R70,000 each. The packs' design was inspired by the Oude Meester Demant's very own diamond insignia.

Direct advertisement created by BBDO, South Africa for Oude Meester, within the category: Alcoholic Drinks.

Advertising Agency: 140 BBDO, South Africa
Executive Creative Director: Ivan Johnson
Creative Director: Alexis Beckett
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Designer: Gareth Cohen
Product Manufacturers: Oakwood Studios
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ankitadv's picture

nice ad

Activity Score 818
kleenex's picture

nice ad for sure.

Activity Score 58793
Web Designer/Developer
my mind bursts's picture

Anyone think they look like coffins or cryo-chambers? Get's your attention though and it looks expensive.

my mind bursts
Activity Score 94
PitchStock's picture

Very cool package design.

Activity Score 56

Pitch your ideas better.

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