Bernardinho, Brazil’s all-time winningest coach, left the national volleyball team after 23 years. Olympikus was the proud sponsor of the Brazilian team in every one of these great wins, and decided to pay tribute to him.
We got every national team jersey that won titles with Bernardinho and shredded them. Then we used the shredded fabric to create a new jersey. Designed by Renan Serrano, it’s the world’s only jersey with 9 world titles, 2 Olympic gold medals, 3 Pan American titles, and 8 South American titles. It is the most victorious jersey ever, with 32 titles. Just like Bernardinho.
Direct advertisement created by JWT, Brazil for Olympikus, within the category: Professional Services.
Chief Creative Officers: Ricardo John, Rodrigo Grau
Executive Creative Director: Humberto Fernandez
Creative Directors: Diego Wortmann, Mariana Borga
Art Directors: André Mezzomo, Pedro Coelho, Caiano Medeiros, Carlos Einsfeld
Copywriters: Rodrigo Rocha, Ricardo Ribeiro, Heinz Boesing
Stylist: Renan Serrano
Production Company: Bloco Filmes
Music / Sound Production: Croácia
Lettering: Guasca Studio