Recession business cards
Description
Direct advertisement created by Ogilvy, United Arab Emirates for Ogilvy, within the category: Agency Self-Promo.
Creative Director: Guy Sinclair
Art Director: Leonardo Borges
Copywriters: Leonardo Borges, James Bisset

Nice lines

Y&R also did something like it but in a different manner

Nice type.
+++
"I love some things, and don't love some other things."

saving on paper not on creativity? I agree...but nothing really special on this ad..sorry habibi...
Nature is the language, can you read?!

mostly sad. like everything else in dubai.

one card says "recycle"... did they really means recycle ideas? if so, please come to visit my site you'll have plenty of already recycled ideas! :-)
http://www.joelapompe.net

Are you kidding me? Saving on paper but doing 10 différent cards? :)
Want to save money (and ecology) Do that:
http://adsoftheworld.com/media/dm/andrea_romani_rubber_stamp

mr cab driver...

MR CAB DRIVER..........

Lets save on paper ! 10 000 new cards please … ;-)

You people are all retarded. READ THE HEADLINE!!!!!!!!!!! It says RECESSION business cards, not ENVIRONMENTAL!!! Therefor it is saving on the cost of paper. Plus, just because there's 10 designs, doesn't mean you produce anymore - great idea, great execution

The idea is quite an inspiration, I guess the real truth is, its not about the ideas or about saving paper. Its about telling companies that even during recession you should try to advertise. This is just a way the agency is trying to get attention, like the effort.
Cognito Ergo Sum