Not for sale Direct Advert By Martin Williams: Bill of sale

Agency Network:

Martin Williams

Published/Aired:

November 2008

Posted:

April 16, 2009

Also From This Campaign 6

Not for sale: Sales receipt

Not for sale: Customer copy

Not for sale: Modern Abe, 3

Not for sale: Modern Abe, 2

Not for sale: Modern Abe, 1

See Full Campaign

Tags

Description

Direct advertisement created by Martin Williams, United States for Not for sale, within the category: Public Interest, NGO.

Caption

A receipt would mean a paper trail. And then someone would know I was sold. To three men one day while my sister was at work. For half a month's rent, her boyfriend let them take me. I was 13. They beat me. So I would understand who was boss. And they raped me. So I would understand my job. Sex sells. I'm living proof. But the only receipt is the body I wish I no longer had.

Credits

Advertising Agency: Martin|Williams, Minneapolis, USA

Executive Creative Director: Tom Moudry

Creative Directors: Jim Henderson, Lyle Wedemeyer

Art Director: Toby Balai

Copywriter: Chris Gault

Photographer: Joel Sheagren

Apr 17, 2009 - 7:04

HARD HITTING.

AND GREAT NAME FOR THE WEBSITE.

copylad

Activity Score 121

Copywriter

Apr 17, 2009 - 7:30

great...very effective

Shamail Khadija

Activity Score 64

Art Director at Working |

May 07, 2009 - 5:13

ya very touching

Guest

Apr 17, 2009 - 8:27

perfect.

Apr 17, 2009 - 9:00

Very, very good (but "perfect" may be a bit strong).

The CDs on this job are among the best in the biz.

Apr 17, 2009 - 9:28

This one is connected better to the media... good.

sirvan

Activity Score 29860

+++

"I love some things, and don't love some other things."

Apr 17, 2009 - 10:35

NIce job of jerking people out of their nice "american" reality too. Hit em' hard where they least expect it, shopping. Well done.

corndogfuneral

Activity Score 1053

Art Director

Apr 17, 2009 - 11:15

Actually, shopping is more of a "Norwegian" reality, corndogfuneral.

Apr 17, 2009 - 11:16

I love them as ads, but I can never figure out the business objective of PSA work like this. I mean, we all know it happens, but there's nothing we can do short of pulling a Liam Neeson in 'Taken'. What are these ads meant to accomplish? Sign a petition? Donate some money? Really? Will that solve the problem? And it's only getting worse as we post-colonial liberals worry about the legal rights and of human-traffickers and Geneva convention protocols. Let's open up Abu Gharib and Gitmo and waterboard & execute human-traffickers. Now that's a campaign I can get behind. Still- nice ads for what they are.

-Tim, Canada