Half-split chopsticks

Agency Network: 
February 2011
Ninseikan:  Half-split chopsticks
Ninseikan Direct Ad -  Half-split chopsticks


Direct advertisement created by Grey, Japan for Ninseikan, within the category: Education.

Advertising Agency: Grey, Tokyo, Japan
Creative Director: Masayoshi Soeda
Art Directors: Mitsunori Yamazaki, Shinmei Yamamoto, Taichi Tsunoda
Photographer: Kyota Miyazono / UN
CG: Yohei Yamada / Spoon
Cameramans: Kei Nishida, Haruka Motoi / Hiroo Media Studio
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stevel's picture

so he breaks apart the bricks and severs his own leg?!!! he is good.

Activity Score 423
vlwk's picture

Seems like a first thought and seems to communicate that you're only strong enough to break chopsticks. Different medium just for the sake of it.

Activity Score 154
kleenex's picture

well it is an attempt that I think only sorta works.,

Activity Score 58721
Web Designer/Developer
ace85le's picture

It's funny if the chopsticks are broken that way. Usually it needs to be torn up all the way to make them balanced when you use them.

And ya, he broke his own freaking leg!!!

Activity Score 3935
Marketing Manager |


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