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The Trojan Ball

Agency Network: 
Published/Aired: 
September 2009
NFL:  The Trojan Ball
NFL Direct Ad -  The Trojan Ball

Description

Direct advertisement created by The Vidal Partnership, United States for NFL, within the category: Recreation, Leisure.

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Highest Rated

jackmancer2017's picture

Heh that's a good idea but I wonder if those CEO's will read the side text first before opening the package. I wonder if they even open it, maybe they receive it and store it next to their desk thinking "oh that's nice I'll give it to my kids" and then head back to work. I don't know really.

jackmancer2017
jackmancer2017's picture

Heh that's a good idea but I wonder if those CEO's will read the side text first before opening the package. I wonder if they even open it, maybe they receive it and store it next to their desk thinking "oh that's nice I'll give it to my kids" and then head back to work. I don't know really.

jackmancer2017
hufflepoff's picture

Great!

hufflepoff
Activity Score 430
Art Director at shwing
keithstoeckeler's picture

Really brilliant thinking here. Just curious as to how many opened it. I know a lot of CEOs who keep packaging as it was sent to them, and it lands on their dusty shelf.

keithstoeckeler
Activity Score 425
brucirello's picture

Well done. Congrats!!

brucirello
Activity Score 180
FabraQuinteiro
Guest's picture

American "football" sucks. Give them a real ball.

Guest
Guest's picture

Awesome strategy.... but let's be a little bit honest, 5 out of the 6 Billion People (World Population), follows real Football. It's way much more profitable and adaptable to make deals with football associations than with the NFL....

Guest
lynnholilin's picture

such an effective and well researched direct mailer design :-) i love how they call it the trojan ball, sneaky ;-D

lynnholilin
Activity Score 118
Graphic Designer |

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

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