Narcos Season 2 Spoiler Alert: Evidence Package DM

Agency Network: 
July 2016
Netflix Direct Ad - Narcos Season 2 Spoiler Alert: Evidence Package DM


To promote the launch of Season 2 of the Netflix series Narcos directly to key influencers worldwide, we brought the death of Pablo Escobar to life in a dramatic way that lit up social media like gunfire.

The package included:
1. A copy of the authentic newspaper from the day of Escobar’s death
2. A letter from the Narcos Intelligence Agency
3. Photographs of Escobar’s mugshot and death
4. An evidence bag containing real brass bullet casing from the crime scene.

Direct advertisement created by DDB, Canada for Netflix, within the category: Media.

Advertising Agency: TrackDDB, Toronto, Canada / ALMA DDB, Miami, USA
Associate Creative Director: Gabriel Reyes
Creative Group Lead / Art Director: Italo Siciliano
Copywriter: Dana Kingstone
Account Supervisor: Cristina Lage
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