To promote the launch of Season 2 of the Netflix series Narcos directly to key influencers worldwide, we brought the death of Pablo Escobar to life in a dramatic way that lit up social media like gunfire.
The package included:
1. A copy of the authentic newspaper from the day of Escobar’s death
2. A letter from the Narcos Intelligence Agency
3. Photographs of Escobar’s mugshot and death
4. An evidence bag containing real brass bullet casing from the crime scene.
Direct advertisement created by DDB, Canada for Netflix, within the category: Media.