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Luke Cage - The Unbreakable Preview

Agency Network: 
Published/Aired: 
May 2017

Description

Luke cage, a Netflix originals series, features an unbreakable hero whose skin became impenetrable after a freak experiment.

To launch the series, Netflix took the crazy decision to send the entire first season to french journalists and to the marvel fans, but the USB key containing all the episodes was locked inside an unbreakable box as impenetrable as Luke cage's skin.

Journalists and influencers took the race to be the first to break the unbreakable box to social media. Everyone chimed in with helpful advice. A top french hardware chain even took part in the challenge and tweeted professional solutions.

Direct advertisement created by Ogilvy, France for Netflix, within the category: Media.

Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Emmanuel Lalleve
Creative Director: Regis Boulanger, Romain Repellin, Nicolas Lautier
Art Director: Allan Huton
Copywriter: Chloé Lefour
Production House: Pavillion Noir
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Highest Rated

kleenex's picture

I liked the concept.

kleenex
Activity Score 52778
Web Designer/Developer
halaby87's picture

okay

halaby87
Activity Score 10316
kleenex's picture

I liked the concept.

kleenex
Activity Score 52778
Web Designer/Developer
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