Luke cage, a Netflix originals series, features an unbreakable hero whose skin became impenetrable after a freak experiment.
To launch the series, Netflix took the crazy decision to send the entire first season to french journalists and to the marvel fans, but the USB key containing all the episodes was locked inside an unbreakable box as impenetrable as Luke cage's skin.
Journalists and influencers took the race to be the first to break the unbreakable box to social media. Everyone chimed in with helpful advice. A top french hardware chain even took part in the challenge and tweeted professional solutions.
Direct advertisement created by Ogilvy, France for Netflix, within the category: Media.