Melted Snowman

Agency Network: 
Published/Aired: 
July 2010
Neckermann:  Melted Snowman
Neckermann Direct Ad -  Melted Snowman

Description

We sent out melted snowmen in a glass to selected Neckermann travel agencies. Content: a carrot, a few pieces of coal, some buttons – and a load full of water. During the campaign between October and December 2010, the glass was placed on desks and hence promoted the offer in a attention-grabbing manner.

Direct advertisement created by Heye, Germany for Neckermann, within the category: Transport.

Caption

Send the winter in the desert. Or in the Caribbean, Australia or South America... Neckermann makes it possible.

Log in to post comments
mattgwilli's picture

Done by TBWA a few years ago. Bummer.

mattgwilli
Activity Score 14
writersblog's picture
writersblog
Activity Score 551
Copywriter
Lazarus's picture

Done. Jesus. Done.

Lazarus
Activity Score 1537
Creative Director
jackmancer2017's picture

I mean, copying an idea is one thing but then presenting it as your own little creative idea is another. Thumbs down for Heye & Partner GmbH.

jackmancer2017
cracker66's picture

Hello Heye, you f***ed up.

cracker66
Activity Score 163
Copywriter
fotdot's picture

Not so surprising.

fotdot
Activity Score 674
Creative Director
Advertisement
Featured Content

Latest Collections

Advertisement