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Ad on the rocks

Agency Network: 
Published/Aired: 
April 2014
Montilla:  Ad on the rocks
Montilla Direct Ad -  Ad on the rocks

Description

To release Pernod Ricard's new product, Montilla Esquente, a ready-to-drink alcoholic beverage with honey and lemon mix, NBS placed an ad printed in a special plastic bag that turns into a disposable ice cubes bag. It’s simple: fill ad with drinking water, place it on the freezer and after it’s frozen, just remove the cubes and use them to enjoy a very cold Montilla Esquente.

Direct advertisement created by NBS, Brazil for Montilla, within the category: Alcoholic Drinks.

Advertising Agency: NBS, Sao Paulo, Brazil
Creative Directors: Carlos André Eyer, Cassio Faraco, André Lima
Art Director: Daniel Scheiner
Copywriter: Rafael de Miranda
Illustrator: Gingerpic
Photographer: Dulla
Print producer: Alexandre Oliveira
Art-buyer: Rose Zanetti
Planners: Gisela Toledo, Gabi Bianco
Client services: Alexandre Grynberg, Paula Malvezzi, Samantha Kechichian
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Highest Rated

kleenex's picture

Brilliant.

kleenex
Activity Score 58742
Web Designer/Developer
kleenex's picture

Brilliant.

kleenex
Activity Score 58742
Web Designer/Developer
sacrilegend's picture

Pretty nice.

sacrilegend
Activity Score 3394
Copywriter
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