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The Wine Box of Fun

Agency Network: 
Published/Aired: 
November 2019

Description

The Portable Wine Box That Could Join Every Little Party.

Behavior Thai people love to have fun and party, it is embedded into our culture. With that, whiskey and beer has always been our choice of beverage for a long time. However, when we want to relax in a more classy manner, the preference has always been shifted towards wine. Classy, is not the word that describes us a 100%, but we prefer to be associated with the fun, chill moments in life. Idea Mont Clair, a high-quality wine yet, affordable wine that is there too enhance all of those special moments. With this, we introduce Mont Clair’s Wine Box of Fun, with a goal to surprise Thai consumers who love to party. From regular consumers to famous social influencers, everyone received a Mont Clair Fun Box, included was a bunch of party goods but also had one secret item, which was our Mont Clair Wine. Results
 Besides the massive shareability that we received online from real consumers and influencers, we also received new requests for our boxes, averaging out every 3-seconds, which exceeded all expectations. 

Mont Clair products were out of stock within 3 weeks after launch. Today, we have renewed the perception that Mont Clair, is a wine made for all those fun, relaxing moments that we experience.

Direct advertisement created by Publicis, Thailand for Mont Clair, within the category: Alcoholic Drinks.

Advertising Agency: Brilliant & Million, Bangkok, Thailand
Chief Executive Officer: Sorada Sonprasit
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Titipun Tubthong
Copywriter: Kritsana Promphak
Art Director: Nitiphat Saweangpuk
Senior Art Director: Wayu Saenmee
Head of Strategic Planner: Vibhu Harnvarakiat
Head of Strategic Planner: Kanokporn Kulsri
Strategic Planning Manager: Saharat Narukatpichai
Account Director: Jidapha Pimthanothai
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