Golden box

Agency Network: 
January 2013
Mizuno:  Golden box
Mizuno Direct Ad -  Golden box


The challenge was to disclose the Golden Mizuno Runners tennis shoes, a limited edition for the London Olympics 2012. And as in time of Olympics, nothing is more coveted and desired than gold, the idea was to transform the Mizuno Golden Runners boxes into golden bars. Besides storing the product, its main function, the boxes turned to be a POS material, a window dressing and an object of desire.

Direct advertisement created by Talent, Brazil for Mizuno, within the category: Fashion.

Advertising Agency: Talent, São Paulo, Brazil
Chief Creative Officer: João Livi
Creative Directors: Alexandre Nego Lee, Rodrigo Bombana
Art Director: Fabiano Pinel
Copywriter: Ricardo Dolla
Agency Producer: Mário Coelho
Account Manager: Rafael Barajas
Illustration: Gelmi
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kleenex's picture

nice concept.

Activity Score 57557
Web Designer/Developer
kabirahmed's picture

subtle and smart...

Activity Score 40
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