Description
Direct advertisement created by Kolle Rebbe, Germany for Misereor, within the category: Public Interest, NGO.
Creative Directors: Heiko Schmidt, Ales Polcar
Art Directors: Reinhard Krug, Susanne Moebius

Photoshopped. Scam.

I like it! Still you are making a mess on their tables ;)

Good idea, but as Dzsoi said, it's messy. Perhaps it's not a problem.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

How does one die cut all those letters? Would love to see an actual photograph instead of a concept. Solid idea though.

Isn't the #1 rule of good advertising not to irritate, or piss off your target?
+++
"I love some things, and don't love some other things."

Very powerful idea!!!

Is it just me or does Sirvan hate 99% of ads on this website?

We will always need people that hate and people that love, diversity is so much fun! ;)

nice one.

Photoshopped scam.

Too be honest, I've had the letter in my hand and can tell you: it's not photoshopped.
And... I really liked it. Simple and powerful.

Like this lots!