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Agency Network: 
Published/Aired: 
December 2010
MF Global Sify Securities:  Nodders
MF Global Sify Securities Direct Ad -  Nodders

Description

Direct advertisement created by Six Inches, India for MF Global Sify Securities, within the category: Finance.

Advertising Agency: Six Inches Communication, India

Creative Directors: Pravin Shah, Sanjay S

Associate Creative Director / Art Director: Reshma Basankar

Copyhead: Amit Badle

Visualizers: Souchitra Sarkar, Sachin Rane

Client Servicing: Neha Verma,Cheryl Britto,
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jackmancer2017's picture

I doubt people will understand it as the descriptions explains this DM, since the packaging's text is a lot shorter.

So-so idea. I'm not so sold on it.

jackmancer2017
ivan's picture

They will, in India "nodding" is a much discussed issue.

ivan
Activity Score 14
Creative Director at Ads of the World
jackmancer2017's picture

Alright, fair enough :)

jackmancer2017
Guest's picture

what are you talking about? it is perfectly clear and as they said the results were really positive.

Guest
jackmancer2017's picture

Agencies always say results are really positive ;p

jackmancer2017
Guest's picture

It's def no Nespresso.

Guest
CuriousPencil's picture

Nicely linked to their site copy: "When you need investment advice, is 'yes' all you hear?"

Hopefully this was followed up by asking them to use the pen to sign a contract with MF Global. Otherwise it's a great-looking lost chance.

CuriousPencil
Activity Score 4225
Copywriter
adises's picture

Very nice, as an Indian I definitely get what they are referring to :)

adises
Activity Score 31
Copywriter
Dzsoi's picture

From that sentence, I wouldn't get what they are trying to say. 'Right perspective' and 'nodding' have too many logical steps between them. Maybe they should have sticked to the line CP cited (that they've used on the website).

Dzsoi
Activity Score 8611
Copywriter
Dharmesh aka danny's picture

A good use of pull strategy. Nice campaign...

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

Shridevi's picture

Very nice

Shridevi
Activity Score 184
Graphic Designer
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