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Dumb ways to die toys

Agency Network: 
Published/Aired: 
January 2014
Metro Trains:  Dumb ways to die toys
Metro Trains Direct Ad -  Dumb ways to die toys

Description

After having created one of the world's most viral videos, then followed up with a game app which went to #1 in 18 countries with over 30 million players, McCann Melbourne and Metro Trains have created a range of plush toys in the latest extension of the Dumb Ways to Die rail safety campaign. The toys will be sold globally, and be available in sizes from tiny to ridiculously huge. Every toy will be tagged to link back to the DWTD website which is full of safety tips.

Direct advertisement created by McCann, Australia for Metro Trains, within the category: Transport.

Advertising Agency: McCann, Australia
Director: Julian Frost
Executive Creative Director / Creative Director: John Mescall
Art Director: Pat Baron
Designer: Commonwealth Toys and Novelty
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Highest Rated

Troll's picture

Take my money. This campaign continues to roll on. So good.
I feel sorry for the creative team. Gonna be hard to move forward and top this campaign.
Good luck.

Troll
Activity Score 678
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

morse's picture

I love these characters!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Troll's picture

Take my money. This campaign continues to roll on. So good.
I feel sorry for the creative team. Gonna be hard to move forward and top this campaign.
Good luck.

Troll
Activity Score 678
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

kleenex's picture

I want toys!!!

kleenex
Activity Score 58793
Web Designer/Developer
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