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Agency Network: 
Published/Aired: 
October 2019

Description

How many mums out there take good care of their health? Here’s an initiative we launched for breast cancer month to gets mums to prioritize their health and do regular check-ups. With mums generally more attentive to their kids’ homework, Mediclinic collaborated with GEMS Education and distributed a book – ‘Mary had a little Lump’, that highlighted the importance of breast examination through a children’s story book. This book was given to little kids who took home a very important message for their mums.

Direct advertisement created by Think Human, United Arab Emirates for Mediclinic Middle East, within the category: Health.

Advertising Agency: Think Human, Dubai, United Arab Emirates
Executive Creative Director: Nisha Wagh
Creative Group Head: Neel Naik
Sr. Art Director: Mihaela Neagoe
Copywriter: Aara Dembla
Account Manager: Marwan Omar
Illustrator: Joel Pires
Production House: RGB Productions
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