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Lifesaver backpack

Agency Network: 
Published/Aired: 
April 2016

Description

Direct advertisement created by JWT, Colombia for Luki, within the category: Confectionery, Snacks.

Advertising Agency: J. Walter Thompson, Colombia
Chief Creative Officer: Rodolfo Borrell
Executive Creative Directors: Claudia Murillo, Miguel Andres Norato
Creative Directors: Diana Triana, Diego Contreras Jaramillo
Copywriter: Camilo Mateus
Art Director: Carolina Parra Garces
Account Director: Andres Sanmartin
Director of Industrial design: Juan Sebastian Sanches Jimenez
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Highest Rated

tintin's picture

Cute and helpful! Hope they produced a lot of these.

tintin
CrackerJackFlash's picture

sweet idea

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

RamboTango's picture

This is what agencies need to be thinking more of. Less TV 'big ideas' but actual big ideas. Even if they only do it for an award entry but it actually helps someone, then it's worth it.

RamboTango
Activity Score 160
Creative Director |

"Nothing except the mint can make money without advertising"

kleenex's picture

Winner!!

kleenex
Activity Score 58721
Web Designer/Developer
tintin's picture

Cute and helpful! Hope they produced a lot of these.

tintin
Priya Wijetunga's picture

Great idea.

Priya Wijetunga
Activity Score 1667
General Manager
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