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Needle

Agency Network: 
Published/Aired: 
March 2008
Lojack:  Needle
Lojack Direct Ad -  Needle

Description

Direct advertisement created by Leo Burnett, Colombia for Lojack, within the category: Professional Services.

Caption

When it looks for it, it finds it. Verify it with this magnet.

Advertising Agency: Leo Burnett Colombia
Creative Directors: Otavio Shiavon, Carlos Murad
Art Directors / Copywriters: Charles Díaz, Germán Espitia
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chayie's picture

Cool one. good.

chayie
Activity Score 75
ad-india advertisers, Kerala
the Pun-isher's picture

cool

the Pun-isher
Activity Score 228
all brand no flakes
the_executioner's picture

it likes it

the_executioner
Activity Score 93
Creative Director
Olafski001's picture

nice!

Olafski001
Activity Score 1193
Copywriter |
peak900's picture

very nice -the idea and also the execution. It fits to a German saying "to look for a needle in a haystack" (is it also a Spanish saying?)

peak900
Activity Score 211
Copywriter
Chad's picture

Exactly. In Spanish it's used also.

Chad
Activity Score 441
Art Director at Creative-Art director
capywriter's picture

now that doesn't sound much like German... :)

capywriter
Activity Score 5513
Copywriter at Freelance
dcgroppo's picture

Careful with the fingers!

dcgroppo
Activity Score 239
Other
JD's picture

Hehe, I thought the line might be a quote from Silence of the Lambs.

But even after the slight dissapointment of realising it's not, I still think it's a cool idea.

JD
Activity Score 40
dragon's picture

I think this is based on this:

http://adsoftheworld.com/media/print/lojack_magnet

Based i repeat.

dragon
Activity Score 113
Copywriter
catalba's picture

because it´s of the same agency, the same product and the same campaing. This is just another application and it´s really good!

catalba
Activity Score 8
copywriter.
BigBrother's picture

very good. "Encontrar una aguja en un pajar" is the expression in Spanish, exactly the same as finding a needle in a haystack.

BigBrother
Activity Score 94
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