Recycle seal

Agency Network: 
January 2011
Liwa:  Recycle seal
Liwa Direct Ad -  Recycle seal


When Liwa shifted its office to a new address, the agency came up with a unique way to use its existing stationery and make a statement at the same time. A ‘recycle’ seal was created with the new telephone and fax numbers plus a subtle environmental message.

Direct advertisement created by Liwa, United Arab Emirates for Liwa, within the category: Agency Self-Promo.


Our numbers have changed. Not our eco-commitment.

Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Suhas Rege, Vijay Kumar
Art Director: Navkriti Shrikhande
Copywriter: Vijay Kumar
Additional credits: Sagar Rege
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writersblog's picture

Quite a clever way of using the medium as the message.

Activity Score 551
jackmancer2017's picture

Nice yeah, but is "environmental friendly" a good USP for an advertising agency?

bricard's picture

I see your point, but this doesn't necessarily mean that being environmentally friendly is their primary focus. A lot of companies are committed to helping the environment, and making it known, but that's not their unique selling proposition. Then again, prospective clients who view eco-commitment as their own USP may now be more inclined to hire Liwa and be associated with them.

Activity Score 187
jackmancer2017's picture

I was merely questioning it. "Environmentally friendly" seems to be an interchangeable USP for any company nowadays, was wondering if that's for an ad agency as well. I suppose it doesn't hurt indeed.

Ron Burgundy's picture

"our ideas emit zero emissions "....ayuk!

Ron Burgundy
Activity Score 1626
Art Director at Southern California
alexcov's picture

Means recycling refused ideas.
Cool idea thaw, pity its not for adv.

Activity Score 8
Art Director
Wordnerd's picture

cool idea, message and even saves money. witty

Activity Score 6690
Lazarus's picture

Okay. Not bad. Actually good. Cheers.

Activity Score 1537
Creative Director
Jonattan's picture

that's recycling

Activity Score 70

Just do it

Mark F's picture

tramp stamp

Mark F
Activity Score 15
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