Description
Direct advertisement created by JWT, Hong Kong for Listerine, within the category: Health.
Caption
Prepare for a breathtaking moment.
Case video: http://www.youtube.com/watch?v=relyAhJ520o
Advertising Agency: http://www.jwt.com/jwthongkong">JWT, Hong Kong
Creative Directors: http://adsoftheworld.com/creative/barbara_fu">Barbara Fu, http://adsoftheworld.com/creative/bobby_chiu">Bobby Chiu, http://adsoftheworld.com/creative/henry_lim">Henry Lim, http://adsoftheworld.com/creative/sly_song">Sly Song
Art Directors: http://adsoftheworld.com/creative/bobby_chiu">Bobby Chiu, http://adsoftheworld.com/creative/axel_lam">Axel Lam, http://adsoftheworld.com/creative/jason_lam">Jason Lam
Copywriter: http://adsoftheworld.com/creative/henry_lim">Henry Lim
Photographer: http://adsoftheworld.com/creative/jonathan_wong">Jonathan Wong
Retoucher: http://adsoftheworld.com/creative/jacky_lam">Jacky Lam
Production Manager: Jimmy Pong
Advertising Agency: http://www.jwt.com/jwthongkong">JWT, Hong Kong
Creative Directors: http://adsoftheworld.com/creative/barbara_fu">Barbara Fu, http://adsoftheworld.com/creative/bobby_chiu">Bobby Chiu, http://adsoftheworld.com/creative/henry_lim">Henry Lim, http://adsoftheworld.com/creative/sly_song">Sly Song
Art Directors: http://adsoftheworld.com/creative/bobby_chiu">Bobby Chiu, http://adsoftheworld.com/creative/axel_lam">Axel Lam, http://adsoftheworld.com/creative/jason_lam">Jason Lam
Copywriter: http://adsoftheworld.com/creative/henry_lim">Henry Lim
Photographer: http://adsoftheworld.com/creative/jonathan_wong">Jonathan Wong
Retoucher: http://adsoftheworld.com/creative/jacky_lam">Jacky Lam
Production Manager: Jimmy Pong
Jul 31, 2012 - 11:13theanc
Isn't that too much and too expensive for just an ok idea? I mean, you have to produce tons of booklets (with a lot of pages to produce the effect) with this scent and then you have to reach people somehow and make them use the booklet. And, in the end, they just have a product sample? I like the idead behind, the effect of the bad breath happening, but it's not that big deal to justify so much steps.
Art Director at NBS / Dentsu Aegis Network |
Aug 01, 2012 - 9:44feysal
genius!!!
Executive Creative Director at CBCC Africa (Centre for Behaviour Change and Communication) |
groovy baby!
Aug 02, 2012 - 9:40jimmymars
Wouldn't it have been simpler to make it smell minty fresh?
Art Director at Goldstoff & Mars
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