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Agency Network: 
Published/Aired: 
March 2015
Lisa Petrole Photography:  Blank
Lisa Petrole Photography Direct Ad -  Blank

Description

In order to promote photographer Lisa Petrole’s brand new website, we created a promotional piece using no photography at all. The entire three book series: 92 days of winter, A study of milk, and Albino doves on white were filled with nothing but blank, white pages. The rear cover contained the only relevant information—lisapetrole.com—transforming an otherwise useless mailer, into a useful notebook that its recipients might actually use.

Direct advertisement created by Sid Lee, Canada for Lisa Petrole Photography, within the category: Professional Services.

Advertising Agency: Sid Lee, Toronto, Canada
Creative Directors: Jeff DaSilva, Tom Koukodimos
Art Director / Designer: Oliver Brooks
Copywriter: Mike Richardson
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Highest Rated

CrackerJackFlash's picture

Funny, but the poor polar bears in a snow storm feel left out.

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

CrackerJackFlash's picture

Funny, but the poor polar bears in a snow storm feel left out.

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

kleenex's picture

interesting concept.

kleenex
Activity Score 58797
Web Designer/Developer
damnson's picture

But what does this say about the photographer? That he's a funny dude?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

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