Germ-free Chinese New Year

Agency Network: 
Published/Aired: 
February 2015

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Direct advertisement created by BBH, China for Lifebuoy, within the category: Health.

Advertising Agency: BBH, China
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Junyi Liu's picture

The annual New Year red envelopes of cash in circulation by more than 30 billion yuan, with an average of RMB each typically tens of millions of harmful bacteria. This means that the child is not only distributed to the New Year's wishes, as well as a threat to health.
The event, BBH (China) to assist the world's leading brand of antimicrobial bath - Wei Po, launched the New Year red envelopes sterilization, sterilization soap by a newly developed paper. After receiving the child wishes, immediately wash your hands with antibacterial sterilization envelopes to protect health.
Wei Bao is Unilever's brand of antibacterial products, covering shower gel, soap and hand sanitizer three sub-categories, in 2014 the official login China.
BBH (China) JohnnyTan Chief Creative Officer, said: "The best advertising is advertising this time it is not an idea is to pay attention to health and safety at a time, to give people some interesting surprises, and very practical. experience. "

Junyi Liu
Activity Score 16
damnson's picture

Niiiice.

damnson
Activity Score 11517
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An axe murderer of ads.

kleenex's picture

I like.

kleenex
Activity Score 58777
Web Designer/Developer
Junyi Liu's picture

The annual New Year red envelopes of cash in circulation by more than 30 billion yuan, with an average of RMB each typically tens of millions of harmful bacteria. This means that the child is not only distributed to the New Year's wishes, as well as a threat to health.
The event, BBH (China) to assist the world's leading brand of antimicrobial bath - Wei Po, launched the New Year red envelopes sterilization, sterilization soap by a newly developed paper. After receiving the child wishes, immediately wash your hands with antibacterial sterilization envelopes to protect health.
Wei Bao is Unilever's brand of antibacterial products, covering shower gel, soap and hand sanitizer three sub-categories, in 2014 the official login China.
BBH (China) JohnnyTan Chief Creative Officer, said: "The best advertising is advertising this time it is not an idea is to pay attention to health and safety at a time, to give people some interesting surprises, and very practical. experience. "

Junyi Liu
Activity Score 16
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