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Legoland Dollars

Agency Network: 
Published/Aired: 
April 2016

Description

Direct advertisement created by VML, United States for Legoland, within the category: Recreation, Leisure.

Advertising Agency: VML, New York, USA
Global Chief Creative Officer: Debbi Vandeven
Executive Creative Director: Mike Wente
Creative Director: Harsh Kapadia
Associate Creative Director: Laurie Hollar
Associate Copywriter: Scott Muska
Designer: Edi Loyola
Associate Art Director: Nils Philipon
Account Director: Karen Wertheim
Senior Project Manager: Mark McFarlane
Director of Promotions: Marc Schumer / VML Kansas City
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Highest Rated

TheBear's picture

So cool, why aren't any other parks doing this? You are falling behind Disney!

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

Dzsoi's picture

Very nice idea, still it sounds insane (fake) that money exchange offices would give real money for any kind of toy money.
If you could only BUY legoland dollars and not sell them, well, I buy that.

Dzsoi
Activity Score 8611
Copywriter
BAdsoftheworld's picture

Interesting idea

BAdsoftheworld
Activity Score 3519
kleenex's picture

Winner.

kleenex
Activity Score 58797
Web Designer/Developer
RamboTango's picture

I was expecting this to be some sort of terrible VR experience from the thumb nail but you know what, I like that they went that step further and got listed on exchanges. Brilliant.

RamboTango
Activity Score 160
Creative Director |

"Nothing except the mint can make money without advertising"

TheBear's picture

So cool, why aren't any other parks doing this? You are falling behind Disney!

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

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