T-Shirt Discounter

Agency Network: 
Published/Aired: 
July 2012
le coq sportif:  T-Shirt Discounter
le coq sportif Direct Ad -  T-Shirt Discounter

Description

Direct advertisement created by Red Pepper, Russia for le coq sportif, within the category: Fashion.

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Art Director: Irina Korotich
Copywriter: Ivan Sosnin
Production: Evgeny Kharchenko
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kleenex's picture

For this interesting concept do I have to buy the T-Shirt first before I get to cut it up????

kleenex
Activity Score 57863
Web Designer/Developer
Redpr's picture

No, you will get it for free

Redpr
Activity Score 223
General Manager at Red Pepper advertising
Vikashjha's picture

nice

Vikashjha
Activity Score 2
Art Director at Aptara
TexasH's picture

I think i miss something here. Like the concept. And the link with the brand.
Ok, if you cut it, free boobs. But why?

TexasH
Activity Score 365
copywriter
Memetic's picture

What does it all mean?

Memetic
Activity Score 150
Copywriter
ItMatters's picture

I need a bit more explanation.

ItMatters
Activity Score 2167
Nike Diesel's picture

Looks like a lame excuse to see tits...

Nike Diesel
Activity Score 13714
Art Director
alejulimaty's picture

makes no sense

alejulimaty
Activity Score 842
brother buenos aires
rama pranendra's picture

she's pretty, that's all i get

rama pranendra
Activity Score 29
Indonesia Institute of the Art
rosshoodies's picture

When I first saw the shirt I was intrigued by the concept. Interesting and creative way of attracting potential customers. I wouldn't say it's a waste of money to buy the shirt and cut it off later as I believe the shop would offer more discounts to the consumers to cover up their losses. Also not many shirts has the design of coupons on it so if the person doesn't want to cut the shirt, it can be used as a normal simple shirt.

rosshoodies
Activity Score 6
Redpr's picture

Yes, you are absolutely right!

Redpr
Activity Score 223
General Manager at Red Pepper advertising
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