Agency Network: 
Published/Aired: 
February 2013
Kirketon Road Centre:  Love is
Kirketon Road Centre Direct Ad -  Love is

Description

On a day where the birds and the bees and all things amorous are exploding around us, we thought it the most appropriate time to help raise awareness, and more importantly donations, for the Darlinghurst Kirketon Road Centre through a community based health message this Valentine’s. In an engaging and quirky way to promote love and safety around tomorrow we have distributed thousands of condoms in 70’s inspired graphic packaging through numerous bars and clubs in in the 2010/2011 postcode with the message; This Valentines Day, wherever you want to shoot your cupid’s arrow, remember “Love is...”

Direct advertisement created by Lunch Partners, Australia for Kirketon Road Centre, within the category: Public Interest, NGO.

Caption

This Valentine's, wherever you want to shoot your cupid's arrow, show your true love.
This Valentine's Gift of Love is FREE. But if you love truely, any donation will wing its way to Kirketon Road Centre.

Advertising Agency: Lunch Partners, Sydney, Australia
Creative Director / Art Director / Copywriter: Darryn Devlin
Illustrator: Dan Marshall
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Highest Rated

Tom Megginson's picture

"Truely"? I expect this from translated work, but don't you speak English in Australia?

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Tom Megginson's picture

"Truely"? I expect this from translated work, but don't you speak English in Australia?

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
randomname's picture

At first I thought it might be a British spelling. But no such luck.

randomname
Activity Score 137
Tom Megginson's picture

It's a mistake. And in direct mail, an unforgivable one.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
dotunbello's picture

lmao @ truely..visual looks like 2 butt and a ****

dotunbello
Activity Score 150
Copywriter |

"make good art"

ItMatters's picture

I think that's on purpose but 2 of them at the same time? Yes true love baby. I do like the play on graphics though.

ItMatters
Activity Score 2167
bate_palmas's picture

Play on graphics is the only redeeming factor in this turkey.

Spelling mistake notwithstanding, the copy is very, very, very, very, very poorly crafted.

bate_palmas
Activity Score 1479
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