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Precision Stationery

Agency Network: 
Published/Aired: 
January 2011
Kern Precision Scales Direct Ad -  Precision Stationery

Description

Direct advertisement created by Wunderman, United Kingdom for Kern Precision Scales, within the category: Electronics, Technology.

Advertising Agency: Wunderman, London, UK
Creative Director: James Nester
Copywriter: James Nester
Art Director: Chris Lawson
Typographer: Kevan Ansell
ECD: David Harris
Kern Marketing Manager: Thomas Fimpel
Kern MD: Albert Sauter
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Highest Rated

barbe's picture

Beautifully simple. This is in the D&AD book.

barbe
Activity Score 102
luispiter's picture

ahhh i dont understand

luispiter
Activity Score 2756
comunication
nerio's picture

they make scales... the number is how much each item weighs (the envelope, business card, etc.)... very clever idea...

nerio
Activity Score 166
Web Designer/Developer
fotdot's picture

Nice.

fotdot
Activity Score 673
Creative Director
tirthomitro's picture

amazing!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

manumartin5's picture

clean layout.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
Sdb's picture

ok types...

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
suresh90's picture

Cool Its nice.

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

thedesignaddict's picture

Very nice.

thedesignaddict
Activity Score 5403
Art Director at Freelance
sirvan's picture

Lovely.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

barbe's picture

Beautifully simple. This is in the D&AD book.

barbe
Activity Score 102
maesepedro's picture

very good. love this stuff which makes something boring interesting.

maesepedro
Activity Score 90
Albion London
Bife's picture

nice

Bife
Activity Score 99
Art Director
Bob.C's picture

Sharp very sharp - the extra details are a nice touch which make it worth paying attention each time

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

ace85le's picture

Love it. Clean and effective.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

James Nester's picture

Thanks for the kind comments. See more bits and pieces from the campaign at http://www.bookofjames.co.uk and http://www.kern-sohn.com/news/experiments/index-gb.html - and if you now want your own scientific precision scales try http://www.precisely.org.uk :-) James N

James Nester
Activity Score 6
Copywriter at Ogilvy
James Nester's picture

Oh and if you're interested, you can also find out more about Kern at http://en.wikipedia.org/wiki/Kern_%26_Sohn

James Nester
Activity Score 6
Copywriter at Ogilvy
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