The Japan Pill-harmonic

Agency Network: 
December 2013
Japan Philharmonic Orchestra:  The Japan Pill-harmonic
Japan Philharmonic Orchestra Direct Ad -  The Japan Pill-harmonic


To appeal to people who are less engaged in classical music by letting them “experience” what the music offers “tunes just for themselves.”We focused on the effect and efficacy of classical music which “works on the human brain and tunes the mind and body system”.

Direct advertisement created by BBDO, Japan for Japan Philharmonic Orchestra, within the category: Recreation, Leisure.

Advertising Agency: I&S BBDO, Tokyo, Japan
Creative Director: Shinichi Ikeda
Art Director: Kenichiro Shigetomi
Agency Producers: Tatsuya Shimazaki, Rika Yamada
Executive Creative Director: Yoshihisa Ogata
Executive Planning Director: Peter Smyth
Strategic Planning Director: Koji Onishi
Account Manager: Haruhiko Ito
Planners: Toshiharu Takahashi, Kenta Takagi, Rina Tanaka, Tatsuro Kumaki, Yukina Oshibe
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kleenex's picture

I love the concept..

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