Description
The flat-packed DM was attached inside the IKEA's catalogue. While the customers open the package of dm, a three-dimensional LACK side table pops up immediately. This gives the experience of simple assembly of LACK side table, which leaves a deep impression as well.
Pretty nice idea - IKEA = affordable + easy
Wish we can see the final results!
Maybe this should have a little copy to close better the meaning of the ad.
I agree. I like the concept and execution (though I wish there wasn't paper between the legs) but it looks like there's no supporting copy. Something like "The LACK Table. Have it up in no time." or something along those lines to drive the point home.
Same technique. Better concept. http://adsoftheworld.com/media/dm/adt_security_system_box
It's a good idea, but this box has been used millions of times. Not new
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
look like they have a line on the box... "assemble in a flash" but not obvious or too small...
look like they have a line on the table... "assemble in a flash" but hard to see...
An innovative piece of DM but certainly not original....the security system box piece uses the concept with far greater effectiveness.
Advertising @ chinaSMACK
http://advertising.chinasmack.com
Would have worked better in a non-IKEA publication - the reader is already thinking of buying from IKEA so as an advert it's not as effective as it could be.
LOVE IT!
perhaps the kids would keep ask their parents for buying the real table too
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