Eco-friendly e-bank statement

Published/Aired: 
October 2009
HSBC:  Eco-friendly e-bank statement
HSBC Direct Ad -  Eco-friendly e-bank statement

Description

Caption

There is no way to print a bank statement without having to cut down a tree. Therefore it is more eco-friendly to choose an e-bank statement. Just get in to www.hsbc.com.co We want more stand up trees.

Advertising Agency: teamHSBC, Bogotá, Colombia
Creative Director / Copywriter: Oscar Nemogá
Art Director: Pierre Montana
Account Director: Paola Orozco
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Highest Rated

Guest's picture

so litteral....

Guest
ace85le's picture

What is so brilliant about this envelope?

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Guest's picture

so litteral....

Guest
hagemony's picture

love the copy but more eco-friendly if it done as a viral or email.

hagemony
Activity Score 335
Juan Cabral's picture

Hmmm... This looks like an intern trying to promote himself.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

everartz's picture

i like it :)

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

I think you guys didn´t understand it. The idea here is that this is the regular statement envelope you receive every month from the bank, and now it is used to communicate the new e - statement option. I THINK IS NICE.

Guest
Guest's picture

I think you guys didn´t understand it. The idea here is that this is the regular statement envelope you receive every month from the bank, and now it is used to communicate the new e - statement option. It´s nice.

Guest
ace85le's picture

No I think you didn't understand what we meant. Noone didn't understand such a simple and straightforward thing.

The thing is this kind of printing on monthly statements is so popular nowadays. The way to convey the message is not new, and there's no creative elements at all.

I've seen envelopes like this a thousand times before - from banks, tel. cos, insurance cos, etc - with the same message!

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

alvinpck's picture

What is the envelope made of?

alvinpck
Activity Score 1463
Art Director
martois's picture

Is this real, I'm not so sure?

but for the record, HSBC want more stand up trees?

http://www.greenpeace.org.uk/blog/forests/how-the-world-bank-and-hsbc-...

I expect they will save $$ in printing and mailing costs, I'd be more impressed if they used it to plant trees instead.

martois
Activity Score 67
Creative Director at Carbon Creative |

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manch

Guest's picture

I've missed the idea.. oh no..you've missed the idea ))
Ua

Guest
rolling.stone's picture

i liked the idea more had they done something like, when they turn the tree portion flips automatically, in my opinion it would have been more impactfull

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

pajazo mental

Guest
hari.'s picture

Dzsoi > smart

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

chirag's picture

simple and clear

chirag
Activity Score 52
Planner at brandtree
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