The track tape is a very simple, fun and economic way of transforming every single place into a hot wheels ad. Besides, the track tape works as advertising, placed exactly where the target is by the own target market.
Direct advertisement created by Ogilvy, Mexico for Hot Wheels, within the category: Gaming.
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Victor Alvarado, Fernando Carrera
Art Directors: Victor Alvarado, Fernando Carrera
Copywriters: Fernando Carrera, Victor Alvarado
Advertiser’s Supervisor: Giancarlo Melloni
Planner: Javier Macías
Account Manager: Alejandra Gómez
Account Supervisor: Pilar Troconis
Producer: Juan Pablo Osio