Tracktape
Description
The track tape is a very simple, fun and economic way of transforming every single place into a hot wheels ad. Besides, the track tape works as advertising, placed exactly where the target is by the own target market.
Direct advertisement created by Ogilvy, Mexico for Hot Wheels, within the category: Gaming.
Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Victor Alvarado, Fernando Carrera
Art Directors: Victor Alvarado, Fernando Carrera
Copywriters: Fernando Carrera, Victor Alvarado
Advertiser’s Supervisor: Giancarlo Melloni
Planner: Javier Macías
Account Manager: Alejandra Gómez
Account Supervisor: Pilar Troconis
Producer: Juan Pablo Osio
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Victor Alvarado, Fernando Carrera
Art Directors: Victor Alvarado, Fernando Carrera
Copywriters: Fernando Carrera, Victor Alvarado
Advertiser’s Supervisor: Giancarlo Melloni
Planner: Javier Macías
Account Manager: Alejandra Gómez
Account Supervisor: Pilar Troconis
Producer: Juan Pablo Osio
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Jun 23, 2011 - 1:15Prasad Weerasekara
I like this idea....
Jun 23, 2011 - 3:50DBB
Oh no! i wish i would have thought of that!!!
Jun 23, 2011 - 8:09addeluxe
Very nice. But not very new!
Jun 23, 2011 - 9:39welsh523
Touche with the Matchbox reference. Still, Hot Wheels continues to do it better. That being said, I was always a Matchbox guy.
Planner at Defero USA
Jun 23, 2011 - 10:22Glut
nice, really nice,
Public Relations at Glut. Ideas Boutique.
Jun 23, 2011 - 10:36sirvan
Cute idea. But not buying the "makes every kids bedroom into advertising" angle. It's just a product. A smart one.
+++
"I love some things, and don't love some other things."
Apr 19, 2012 - 9:52Martijn.
Like the idea!
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