Agency Network: 
June 2011
Hot Wheels:  Tracktape
Hot Wheels Direct Ad -  Tracktape


The track tape is a very simple, fun and economic way of transforming every single place into a hot wheels ad. Besides, the track tape works as advertising, placed exactly where the target is by the own target market.

Direct advertisement created by Ogilvy, Mexico for Hot Wheels, within the category: Gaming.

Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Victor Alvarado, Fernando Carrera
Art Directors: Victor Alvarado, Fernando Carrera
Copywriters: Fernando Carrera, Victor Alvarado
Advertiser’s Supervisor: Giancarlo Melloni
Planner: Javier Macías
Account Manager: Alejandra Gómez
Account Supervisor: Pilar Troconis
Producer: Juan Pablo Osio
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Prasad Weerasekara's picture

I like this idea....

Prasad Weerasekara
Activity Score 657
DBB's picture

Oh no! i wish i would have thought of that!!!

Activity Score 1216
addeluxe's picture
Activity Score 2
welsh523's picture

Touche with the Matchbox reference. Still, Hot Wheels continues to do it better. That being said, I was always a Matchbox guy.

Activity Score 150
Planner at Defero USA
Glut's picture

nice, really nice,

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
sirvan's picture

Cute idea. But not buying the "makes every kids bedroom into advertising" angle. It's just a product. A smart one.

Activity Score 29856


"I love some things, and don't love some other things."

Martijn.'s picture

Like the idea!

Activity Score 74
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