Breathable Bacon

Agency Network: 
October 2020


As Americans continue to debate the effectiveness of facemasks, there is still one thing nearly everyone can agree on: Bacon is delicious. Which is why BBDO Minneapolis partnered with the makers of HORMEL® BLACK LABEL® Bacon to introduce HORMEL™ BLACK LABEL™ Breathable Bacon. Not just another facemask, it’s a bacon-scented, two-ply, multi-fiber cloth for your face. Through this latest bacon-novation, perhaps Americans will find common ground — If they can agree on eating bacon, maybe they can agree on inhaling it.

Direct advertisement created by BBDO, United States for Hormel, within the category: Food.

Advertising Agency: BBDO Minneapolis, USA
Executive Creative Director: Tim Mattimore
Creative Directors: David Mackereth, Nathalia Resende
Art Directors: Meghan Rongitsch, Brit Ryan
Copywriters: Matthew Cermak, Joanna Stubbins
Production Designers: Chelsea Siegfried, Karen Hanson
Producer: Peter McLarnan
Project Management: Jessica Teigen
SVP Group Account Director: Ali Siviter
Account Director: Kelli Bovin
Planning Director: Theo Schweitz
Account Executive: Nora Kubiaczyk
Production Company: Flare Minneapolis
Director, Editor: David Holmdahl
Music: HiFi
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