Agency Network: 
August 2013


Direct advertisement created by Y&R, South Africa for Hope Soap, within the category: Public Interest, NGO.

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Group Head / Copywriter: Nkanyezi Masango
Copywriter: Graham Krige
Art Directors: Rowan Foxcroft, Gareth Owen, Ayesha Mukadam
Creative Group Head / Art Director: Justin Joshua
Production Manager: Rory Bonnes
Art Buyer / Agency Producer: Ashleigh Hamilton
Account Director: Rowena Fester
Production Company: The Fraternity
Editor: Paul Charles
Cinematographer: Gareth Place
Photographer: Aimee Pozniak
Log in or register to post comments
Saikia's picture

Stunning idea... awesome thinking by the Y&R team!

Activity Score 51
Creative Director at Free Flying |

tirthomitro's picture

seriously good work. kudos.

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

certaintly's picture

at first thought, this idea is one of those "damn that's so obvious and good i should have thought of that!"
but then, practically speaking, i realized that any kid would really just "wash" the SOAP (not their hands per-say) really quickly to get to the toy.

Activity Score 3988
kleenex's picture

I think they would wash their hands, but I was wondering how many would get to the toy on the first wash???

Activity Score 58791
Web Designer/Developer
CrackerJackFlash's picture


Activity Score 19604
Creative Director at CrackerJackFlash |

Mytwocents's picture

Great idea. This goes beyond advertising.

Activity Score 285
Featured Content

Latest Collections