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Pizza Ouija

Agency Network: 
Published/Aired: 
April 2014
Hell Pizza:  Pizza Ouija
Hell Pizza Direct Ad -  Pizza Ouija

Description

Direct advertisement created by McCann, Canada for Hell Pizza, within the category: Food.

Caption

Bring some after-life to your party.

Advertising Agency: MacLaren McCann, Vancouver, Canada
Creative Directors: Hagan Ainsworth, Chris Moore
Art Directors: Craig Fleish, Chris Moore
Copywriter: Greg Kieltyka
Designer / Typographer: Craig Fleisch
Photographer: Frank Hoedl
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damnson's picture

Cool!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

albinojc's picture
albinojc
Activity Score 285
Art Director at AMP Propaganda |

cargocollective.com/albinojc

Martin777's picture

Oh no...

Martin777
Activity Score 365
Copywriter
crispymoore's picture

Hell's Pizza Ouija board uses a slice of pizza as a medium for communicating with spirits (which being done for a pizza restaurant, makes sense). It is a pizza operated Ouija board. You did a Ouija board for a restaurant with an evil sounding name, which doesn't really put a twist on the Ouija board, it's just a branded Ouija board. Similar device, different concept.

crispymoore
Activity Score 111
Art Director at ACD MacLaren McCann Vancouver
kleenex's picture

not that great.

kleenex
Activity Score 58793
Web Designer/Developer
bryanloewen's picture

Extremely creative use of a widely recognized product. The parallel between the name of the company and 'channeling spirits' is quite brilliant and overall, I think this is great creative. Definitely blows the Devilo 'concept' out of the water. The Devilo execution just looks like a Ouija Board with a logo slapped on it -- not a very good ad IMHO.

bryanloewen
Activity Score 2
Copywriter
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