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Mis-Fortune Cookies

Agency Network: 
Published/Aired: 
September 2011
Hell Pizza:  Mis-Fortune Cookies
Hell Pizza Direct Ad -  Mis-Fortune Cookies

Description

As part of its work with Hell Pizza, Barnes, Catmur & Friends, Auckland came up with the concept of Mis-Fortune Cookies. Currently being sold through all 66 Hell Pizza stores these have darker messages than the traditional Chinese variety. You have been warned.

Account Director:Sally Willis

Direct advertisement created by Barnes Catmur & Friends, New Zealand for Hell Pizza, within the category: Food.

Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Copywriters: Paul Catmur, Jesse Stevens, Matt Weavers
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Highest Rated

LeanFornero's picture

Persons unknown?

LeanFornero
Activity Score 65
Copywriter at Kanter Lovertising
LeanFornero's picture

Persons unknown?

LeanFornero
Activity Score 65
Copywriter at Kanter Lovertising
HTG's picture

Nothing like ass holes getting to be ass holes to make ass holes like me laugh my ass off.

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
meawwy5558's picture

woohoo!

meawwy5558
Activity Score 8
Copywriter
JHam's picture

poor

JHam
Activity Score 58
jackblack's picture

I think these guys in NZ need a history lesson. Fortune cookies are for Chinese restaurants, not Italian ones. So go find 'Hell's Chinese Take Out', then you've got yourselves a great idea. Right now it doesn't I'm afraid.

jackblack
Activity Score 2362
Art Director
dontboobilly's picture

Nice one team

dontboobilly
Activity Score 63
Art Director |

@Andywyeth

dontboobilly's picture

Nice one team

dontboobilly
Activity Score 63
Art Director |

@Andywyeth

Paolo Buatti's picture

Confusion...pizza/cookies...?!?!

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

kleenex's picture

I love the idea.

kleenex
Activity Score 58657
Web Designer/Developer
Big McLargehuge's picture

"But fortune cookies are for Chinese restaurants?!?!"

I don't think this is lost on them... Ideas are supposed to be novel.

Big McLargehuge
Activity Score 76
pointmade's picture

Hell in a Handbasket.

pointmade
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