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Wrongly addressed mailing

Agency Network: 
Published/Aired: 
October 2009
HealthCity:  Wrongly addressed mailing
HealthCity Direct Ad -  Wrongly addressed mailing

Description

For HealthCity fitness we deliberately delivered mailings to the wrong address: people received the envelope intended for their neighbor. This way they got some exercise by doing what good neighbors do: by putting the envelope next door.

Direct advertisement created by Duval Guillaume, Belgium for HealthCity, within the category: Recreation, Leisure.

Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Director: Geert De Rocker
Copywriter: Tom Berth
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Guest's picture

Nice way to know ur neighbor's beautiful daughter! i liked it.

Guest
dsklan's picture

nice idea, but weak documentation....the neighbours door is to close, thatws no exercise

dsklan
Activity Score 1926
Art Director at homeshop
hidearshake's picture

A nice way to know your neighbor's beautiful wife.

hidearshake
Activity Score 132
Copywriter
opposite of u's picture

good excuse for something bad..:)

opposite of u
Activity Score 301
copywriter
ace85le's picture

Interesting, though I don't think it's very effective.

ace85le
Activity Score 3935
Marketing Manager |

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jackmancer2017's picture

Their USP is "we're wasting your time"???

jackmancer2017
WillyLatasa's picture

Kind of soft but i still like it!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Guest's picture

Irritating outweighs clever. Engage them entertain them, inform them, but don't F with them.

Guest
silvi's picture

Risky. Most people doesn´t like make favors to the neighbors.
Puede resultar molesto para mucha gente recibir correspondencia equivocada, creando una imagen negativa para el producto.

silvi
Activity Score 4172
Copywriter
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