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Bottle Message

Agency Network: 
Published/Aired: 
September 2012
Harry's Bar:  Bottle Message
Harry's Bar Direct Ad -  Bottle Message

Description

Direct advertisement created by Cheil, Singapore for Harry's Bar, within the category: Recreation, Leisure.

Case Video: http://www.youtube.com/watch?v=Dj_OC00qgUQ
Advertising Agency: http://www.cheil.com/">Cheil, Singapore
Managing Director: http://adsoftheworld.com/creative/nalla_chan">Nalla Chan
Creative Director: http://adsoftheworld.com/creative/vijay_anand">Vijay Anand
Digital Art Director: http://adsoftheworld.com/creative/alvaro_bruch">Alvaro Bruch
User Interface / Motion Designer: http://adsoftheworld.com/creative/alvaro_bruch">Alvaro Bruch
Interactive Architect: Nicholas Ng
Head of Interactive: Aaron Gomez
Freelance Planner: Yeunhwa Lee
App Development: Unicom Interactive
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mattndan's picture

what?

mattndan
Activity Score 953
kalpesh78's picture

Not bad.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

david_lee9999's picture

by looking at this presentation board, the idea is not really clear. But when I watched the case study video, the insight and concept they came up with are in my opinion, really strong. The execution could be better - maybe use other type of technology instead of QR CODE?

Anyways, awesome idea. I think it works.

david_lee9999
Activity Score 85
Black Hour's picture

Way too much things to do.
Plus you have to talk to her BEFORE if you want to buy her a drink, you can't just give her a bottle like that (if you're shy).

Plus, who think about QR code at a bar?

First thing I thought when reading that was "oh god, there is so many ways to use that in a non-romantic one"

Black Hour
Activity Score 368
Ricardo_Silva's picture

I like it. well done.

Ricardo_Silva
Activity Score 66
andylefty's picture

I like it for the culture. If people are that shy this may be a good way to break the ice.
Also was just about to say this desperately needs a video.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Ricardo_Silva's picture

The case study video link is up there
http://www.youtube.com/watch?v=Dj_OC00qgUQ

Ricardo_Silva
Activity Score 66
sacrilegend's picture

With how many steps it takes to buy someone a beer, I'm amazed this worked as well as it did.

That being said, this culture isn't familiar to me -- and the results speak to my ignorance. Bravo to the agency. I can't imagine it was an easy sell, but you pulled it off in spades.

sacrilegend
Activity Score 3394
Copywriter
shangrila's picture

I can see this working very well in Asian countries. Even though the insight is really strong, the execution needs to be improved though.

Congrats to the agency. Good job!

shangrila
Activity Score 56
kleenex's picture

I say this idea works.

kleenex
Activity Score 58797
Web Designer/Developer
petunia's picture

inspired by Heineken U-code?

http://www.youtube.com/watch?v=0RrXcm89FAo

petunia
Activity Score 9
skol101's picture

I can readily see a few hot girls with dozens of beer bottles stack in front of them. Now, that's a popularity contest!

Anyway, why does it have to be QR code? Why does it have to be app?

Go analogue! Let patrons write messages on 'greeting cards' (or whatever pieces of paper) and have them delivered with beer.

skol101
Activity Score 30
the Digitalists Agency
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