Entitled The Bullet Proof Book, this campaign is based on a trickery. The objective is to make people think that Harper Collins has really created a bulletproof book.
Then when people try to buy it, the trickery is revealed, we can’t stop school shooting with bulletproof protections, we need to make change.
A whole movement will be created behind the #makechangenotshield to push the politics to think about the real problem: the lack of control and regulation concerning the firearms. Harper Collins will also promote the movement with the book they publish and will give 1$ to the NGVAC for each book bought.