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The (Un)wanted Envelope

Agency Network: 
Published/Aired: 
May 2019
Halo Top: The (Un)wanted Envelope
Halo Top Direct Ad - The (Un)wanted Envelope

Description

To launch an ‘ice cream for adults’ brand in the Netherlands, we hacked the most adult time of the year: tax season, symbolized by the Dutch Tax Authority’s ‘Blue Envelopes’. Iris created lookalike letters that, instead of warning grown-ups, rewarded them for surviving this period with free ice cream.

Direct advertisement created by Iris, Netherlands for Halo Top, within the category: Food.

Advertising Agency: Iris, Amsterdam, Netherlands
Executive Creative Director: Colin Lamberton
Creative Director: Rachna Dhall
Art Director: Gustavo Figueiredo
Copywriter: Gabriel Abrucio
Account Director: Alexandra Van Nunen
Account Manager: Michael Kirijian
Designer: Michael Dooling
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