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Agency Network: 
Published/Aired: 
September 2012
Guide Dogs Australia:  Puppy Pals
Guide Dogs Australia Direct Ad -  Puppy Pals

Description

Puppy Pals is a new product idea for Guide Dogs Australia that aims to help raise both awareness and funds for the organization. They have been created in collaboration with Guide Dogs Australia and New Holland Foods. The thinking was to create a product that would reward consumers when they make a donation and at the same time create a revenue stream for the charity. To make the chocolates unique to Guide Dogs Australia the product name of Puppy Pals appears in brail on the chocolates making them not only delicious but also functional in offering consumers an experience shared by those who are vision imp

Direct advertisement created by The Monkeys, Australia for Guide Dogs Australia, within the category: Public Interest, NGO.

Advertising Agency:
Executive Creative Director: Justin Drape
Creative Director: Noah Regan
Art Director: Bradley Averill
Designers: Erwin Santoso, Stephanie Rajalingam, Terry Chisolm
Head of Print Production: Tom Harrison
Snr Content Director: Jill Large
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Highest Rated

kleenex's picture

average, but I like it.

kleenex
Activity Score 58721
Web Designer/Developer
Siddarth Basavaraj's picture

An average idea

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

kleenex's picture

average, but I like it.

kleenex
Activity Score 58721
Web Designer/Developer
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