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Santino Safety System

Agency Network: 
Published/Aired: 
October 2016

Description

The idea starts from a local custom: Italians have always appealed Santini (religious icons on the car dashboard) to feel safe at the wheel.

But today, it seems like there’s no Saint able to save them from the temptation of reading a smartphone notification, and texting while driving has become the first cause of car accidents.

We’ve created a new Santino that protects Italian drivers for real: Santino Safety System, the first Santino that, thanks to NFC technology, can dialogue with the driver’s smartphone, blocking incoming notifications and answering in his or her place to chat and SMS.

Direct advertisement created by Saatchi & Saatchi, Italy for Groupama, within the category: Finance.

Advertising Agency: Saatchi & Saatchi Rome, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Alessandro Orlandi, Manuel Musilli
Art Director: Alessio Bianconi
Copywriter: Alice Scornajenghi
Director: Daniele Brunelletti
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Highest Rated

Yro's picture

Don't you think is a little bit but just a little bit similar! just saying.

Leo B - Samsung S-Drive
https://www.youtube.com/watch?v=U9TlxdyYNUY

Yro
Activity Score 158
Art Director
kleenex's picture

not bad.

kleenex
Activity Score 58742
Web Designer/Developer
Yro's picture

Don't you think is a little bit but just a little bit similar! just saying.

Leo B - Samsung S-Drive
https://www.youtube.com/watch?v=U9TlxdyYNUY

Yro
Activity Score 158
Art Director
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