Agency Network: 
March 2009
Green:  Letter
Green Direct Ad -  Letter


Direct advertisement created by Duval Guillaume, Belgium for Green, within the category: Public Interest, NGO.


Without water, knowledge can't flow.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
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Guest's picture

waste of water in my eyes... sry

Guest's picture

Doesn't this seem to defeat the purpose of the message, wasting water to promote the value of it?

short shorts's picture

So true. If anything, it should have informed people about how wasteful it was to reveal the rest of the messaging.

short shorts
Activity Score 107
Brooklyn, NY |

Spewing Sports Nonsense...

Guest's picture

this is a good suggestion , would have made it impactful and possibly a winner.

Guest's picture

And we need to waste a lot of water to read the message about water protection!

wildbore's picture

yes. waste of water!...pls dont kill dogs 4 awards!

Activity Score 749
Creative Director at - - -
Guest's picture

Combien de litres d'eau doivent être gaspillés pour pouvoir lire ce message sur la conservation de l'eau?

john ler's picture

lol !

And in 2 different languages !
How nice it is to be a guest ;)

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

jajaja, muy malo.. "no malgastes agua, solo unos litros para leer este mensaje..." el siguiente....

Madibaman's picture

It's too gimmicky. Apart from the points raised above, it doesn't make people realise just how important water is because it is just so readily available to them.

Activity Score 110
Creative Director
Guest's picture

be water, my friend

Guest's picture

Nobody would be bothered to do all that stuff.......straight into the recycling bin

TRICKY's picture

"c de l'humour Belge)))))))

Activity Score 3790
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

lishoyg's picture

hey geoffrey and gillies, good execution guys, just curious to know, whats the printing technique...????

Activity Score 73
Art Director at Art Director
alnore's picture


Activity Score 212
freelance |

all balls, no brains

maashookshee's picture

if each company received this letter and west at lest 3 liters of water its mad if 1000 companies does .. i wish this well never cross the agency building .. no good

Activity Score 408
graphicdesigner. at focus advertising
Wordnerd's picture

pfff 'proving that water really is the source of all knowledge.' - haha.

wasting water for world water day. that's genius, guys! send this a million times to africa and it's perfect.

Activity Score 6620
Guest's picture

que mal! un gasto inútil de agua

corndogfuneral's picture

I would agree on the resource waste.

Activity Score 1053
Art Director
Guest's picture

This is an AlGore of an idea!!!!

Guest's picture

this no good, it waste water, no, no good.

Guest's picture

porqué los publicitarios son tan idiotas!
si han de criticar tanto, hagan cosas q valgan la pena, cosas nuevas, la critica criticona esta bien pero es mejor cuando tenes los aRgumentos y la calidad de hacer mejor lo que criticas... a la gente le importa un premio?, a la gente le importa el comercial q estan pasando en la tele? noooo la gente acude a los medios para entretenerse, no para ver la comunicacion q se hace, la publicidad definitivamente es para publicistas, pues son los unicos q la critica, la comunicacion es exitosa cuando mueve o incentiva a la compra, independiente de la idea o la grafica.... publicitarios, no sean tan falsos, idiotas e ilusos....
entre ellos me incluyo, no por lo idiota, mas si por lo publicitario...
si queres hacer el cambio hacelo primero en tu cabeza, si sos distinto y creativo como pensas que sos....


Guest's picture

I don't think that the problem with this is the waste of water, but the fact that people probably won't spend their time finding out what is the secret message. I think is a clever concept and I like the copywriting, but just few people will see it at the end, and won't reach most of the target.


Guest's picture

waste of water.......... bad concept

Guest's picture

it gives me a msg to waste water on water day.....bad concept.

Shamail Khadija's picture

no doubt the media is excellent, but using this kind of media for world water day? what a waste? are they trying to show how to waste water on this day? sorry it's not working for me.

Shamail Khadija
Activity Score 64
Art Director at Working |

Shamail Khadija

Guest's picture

me gusta el recurso, pero no era para esta pieza, es contradictorio.

Guest's picture

que peça absurda.

Guest's picture

Totalmente contraditório, NÃO FAZ sentido.

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