Have A Goodyear X Shared Toys

Agency Network: 
Published/Aired: 
April 2021
Goodyear: Have A Goodyear X Shared Toys
Goodyear Direct Ad - Have A Goodyear X Shared Toys

Description

Let create our GOODYEAR, Together with
Goodyear Tire Facebook Campaign

Tension
In 2020, we faced with many problems such as the economic crisis and Covid-19 pandemic crisis. Therefore, every Thais hope that everything will get better soon in 2021, while Goodyear Thailand wants to bring back people’s smile, happiness to online target group who frequently access Facebook Social Media

Idea
Goodyear Thailand X Shared Toy
We turn every FB comment that Thai people wish from each post into smile, happiness, and new experience with the real-time artwork brand and design objects by the famous street art illustrator named “Shared Toy”

Results
Engage organic
2900 likes 1140 comments 1000+ shares
After Facebook live ended, the number of Goodyear Thailand’s official page increased at 20% and people continuously shared through online social media that created more than 8,000,000 reach which made many people turn to use Goodyear tire.

Direct advertisement created by Workkit, Thailand for Goodyear, within the category: Automotive.

Advertising Agency: WORKKIT bangkok, Bangkok, Thailand
Creative Director: Adam Siriraka
Copywriter: Adam Siriraka
Copywriter: Issarawon Sasiwongsaroj
Art Director: Adisak Boodsabong
Art Director: Intouch Siripin
Project Manager: Supansa Srisongphol
Project Manager: Somphop Srimahapothong
Illustrator: Shared Toys
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