Agency Network: 
June 2010
Gold Fish Awards:  Paycheck
Gold Fish Awards Direct Ad -  Paycheck


Direct advertisement created by Grey, Israel for Gold Fish Awards, within the category: Professional Services.

Advertising Agency: ACW Grey, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven, Shani Gershi
Copywriter: Yaniv Shachar
Art Director: Nimrod Miman
Account Manager: Dani Brande
Account Superviser: Alon Armer
Account Executive: Tali Bielski
Planner: Michal Hadi Cohen
Agency Producer: Lilach Yitzhac, Meital Tzoref
Log in to post comments
Hibon's picture's a very worth idea! (better than the D&AD print campaign)

Activity Score 3734

Simple ideas are the best !

EGC's picture

Isrel, camaign....

Activity Score 2964
Copywriter at Piko
Guest's picture

i think creative directors is a pretty cool guy. eh makes crazee concepts all day and doesn’t afraid of anything.

amateurhomemade's picture


Activity Score 4
amateurhomemade's picture

i think creative directors is a pretty cool guy. eh has many gr8 ideas and has mad conceptz and doesn't afraid of anything.

Activity Score 4
mayankbarolia's picture

great.. :D

Activity Score 144
Andrej's picture

The comments are a hundred times better than the campaign :D

Activity Score 656
Guest's picture

spell check.
otherwise a nice idea.

mikeelrapido's picture

Great, simple idea! But to reach all creative directors it must be a lot of work..

Activity Score 1929
Copywriter at Evo S.C. |


Copy_ranter's picture

I think you're all drunk, smoking weed or just not in the industry... This idea is far from good. It actually really fails to create action. I highly doubt that the results posted are true. Furthermore, there are so many typos that it just fails to deliver on its creativity. The idea of using a paycheck is a nice start however i feel the team just stopped right there and didn't explore the concept further. Most people, have there money transferred into there accounts these days... a pay check is so 1960s! Also, if it were a paystub... well, most people rip those up and throw them away.

This idea needs more work and I highly doubt it was ever executed.

Activity Score 194
Creative Director at FP7/DXB
TommyO's picture

Nice idea, but could be better execution.

Activity Score 1860
Copywriter |

That's me!

Featured Content

Latest Collections