Agency Network: 
Published/Aired: 
June 2010
Gold Fish Awards:  Paycheck
Gold Fish Awards Direct Ad -  Paycheck

Description

Direct advertisement created by Grey, Israel for Gold Fish Awards, within the category: Professional Services.

Advertising Agency: ACW Grey, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven, Shani Gershi
Copywriter: Yaniv Shachar
Art Director: Nimrod Miman
Account Manager: Dani Brande
Account Superviser: Alon Armer
Account Executive: Tali Bielski
Planner: Michal Hadi Cohen
Agency Producer: Lilach Yitzhac, Meital Tzoref
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Hibon's picture

Great...it's a very worth idea! (better than the D&AD print campaign)

Hibon
Activity Score 3734

Simple ideas are the best !

EGC's picture

Isrel, camaign....

EGC
Activity Score 2964
Copywriter at Piko
Guest's picture

i think creative directors is a pretty cool guy. eh makes crazee concepts all day and doesn’t afraid of anything.

Guest
amateurhomemade's picture

lulzzzzzzz

amateurhomemade
Activity Score 4
amateurhomemade's picture

i think creative directors is a pretty cool guy. eh has many gr8 ideas and has mad conceptz and doesn't afraid of anything.

amateurhomemade
Activity Score 4
mayankbarolia's picture

great.. :D

mayankbarolia
Activity Score 144
Andrej's picture

The comments are a hundred times better than the campaign :D

Andrej
Activity Score 656
Copywriter
Guest's picture

spell check.
otherwise a nice idea.

Guest
mikeelrapido's picture

Great, simple idea! But to reach all creative directors it must be a lot of work..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Copy_ranter's picture

I think you're all drunk, smoking weed or just not in the industry... This idea is far from good. It actually really fails to create action. I highly doubt that the results posted are true. Furthermore, there are so many typos that it just fails to deliver on its creativity. The idea of using a paycheck is a nice start however i feel the team just stopped right there and didn't explore the concept further. Most people, have there money transferred into there accounts these days... a pay check is so 1960s! Also, if it were a paystub... well, most people rip those up and throw them away.

This idea needs more work and I highly doubt it was ever executed.

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
TommyO's picture

Nice idea, but could be better execution.

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

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