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Challenge Pack

Agency Network: 
Published/Aired: 
May 2015

Description

Direct advertisement created by FCB, China for Go Player, within the category: Non-Alcoholic Drinks.

Advertising Agency: FCB Shanghai, China
Chief Creative Officer: Feiwei
Group Creative Director: David Seah
Creative Directors: Lay Xie, Kevin Jiang
Art Directors: Edward Cheung, Roger Fang
Copywriter: Lemon Xie
Account Director: Valerie Auyoung
Senior Marketing Manager: Rannie Lin
Traffic Manager: Ken Wang
Producers: Helen Xu, Nicole Xia
Film Production: Attic
Print production: Ucan Prduction
Retouching: Shanghai E-ju Culture Communication
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damnson's picture

Nice idea, but why did they leave the voice of the junior copywriter under the case study?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Phillhb's picture

swing and a miss

Phillhb
Activity Score 372
kleenex's picture

I pass.

kleenex
Activity Score 58742
Web Designer/Developer
T.'s picture

Interesting. Sort of.

T.
Activity Score 1110

What's your ad telling the consumer?

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