Burn bag
Description
Direct advertisement created by DDB, United Kingdom for GNC, within the category: Health.
Executive Creative Directors: Merlee Jayme, Eugene Demata
Creative: Allan Montayre
Assoc Creative Director / Art Director: Gogie Sinson
Copywriter: Biba Cabuquit
Photographer: Mark Nicdao
One Show Merit...Maybe bronze...nice work lads
Let's keep advertising fun
Love it. What's up with the logo? Looks very similar to GMC, no?
Smart ;-)
And I bet they could afford to make about 3 of these.
I bet these were super cheap...especially in the Far East all this type of stuff is produced out of Hong Kong...
Let's keep advertising fun
to me the red bit makes it look like a severed torso. WTF on the sliver of red shirt being visible...? get rid of that and it would be pretty decent.
can't see how this works that great though - if they get the bag after they buy the product. the bag isn't going to make them buy more product at that point.
still a good idea - but more as a novelty item. as advertising, meh.
You're right about the red part, but I think it's very clever advertising, or 'bagvertising' (thanks atb2005).
very good
If you want to lose weight - CRUSH YOUR WAIST! ... nah, kidding.
Nice idea.
Done before by impact BBDO Beirut, and it won in MENA Crystal Award.
La pompe move ur ass.
wow
clever, smart, cool, awesome... what else I can say? love it!
Dream needs to be big!
Very Awesome!
I'm from the agency CASANOVA in Brazil, and everybody here loved it.
Great idea! I love it! ^.^
super. awesome. fabulous and i am loving it :) congratulations team
Sorry guys, done before. http://www.oneclub.org/os/osd/showcase/?year=2007&id=6216
Not easy to "think new":-)....still this one works well.
Simple ideas are the best !
Oh snap! the one after the link is heaps better, this one is shit.
que ortiva, pero si
So the bag makes you lose weight? Isn't that overpromising?
I know. Just kidding. I was pretending to be from another planet.
That's it.
Great bag idea. Great idea to invent pills to make you lose weight too.
Write a wise saying and your name will live forever – Anonymous.
Great idea! The only problem is, when you see the bag being closed (the waist being reduced thanks to the product) you've already bought the product so it doesn't really convince you to buy it..
Innovative
Very nice. I agree about the low selling value of this, but I guess it's supposed to be more like a gift to keep client's fidelity to the product. It would work here in Brazil, I'm sure.
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zero/27 design
http://zero27.com.br
Good idea. But I supose her legs will look not so skiny, when the bag is full. ;)
go this link... http://www.blissblog.de/upload_images/canderel.jpg
This is copy.
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